Challenges in developing halal tourism, in Weh Island, Indonesia: Geomarketing analysis
Main Article Content
Abstract
This research aims to investigate the halal tourism facilities in Weh Island using spatial analysis approach regarding the tourist convenience by distance from destination to supporting facilities. In-situ research conducted in August 2023 to observe the facilities condition and geolocation survey. Direct survey was becoming important because there is not any previous research related halal tourism implemented geospatial to analyze tourism marketing perspective. There are five halal tourism supporting facilities and accessibility under observation, they are: accommodation, road, restroom, restaurant, and praying room. Mostly, the facilities are provided in destination area by local authorities and/or local communities. Nevertheless, only three locations which provide proper praying room, two destination’s geolocations far away from praying room, and one destination with no praying room from ten surveyed tourism destination. The research covering Weh Island only, besides Halal Tourism concept implemented surrounding Aceh Province and even widely announced in another province. Furthermore, the accuracy and precision could be improved by more field surveyor. Thus, widely area can be covered and proper to construct 3D analysis. The combination between marketing analysis and spatial approach implicated the accuracy of geolocation to build up marketing strategy to promote halal tourism.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This open-access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license.
You are free to: Share — copy and redistribute the material in any medium or format. Adapt — remix, transform, and build upon the material for any purpose, even commercially. The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
No additional restrictions You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
How to Cite
Share
References
Adinugraha, H. H., Nasution, I. F. A., Faisal, Daulay, M., Harahap, I., Wildan, T., Takhim, M., Riyadi, A., & Purwanto, A. (2021). Halal Tourism in Indonesia: An Indonesian Council of Ulama National Sharia Board Fatwa Perspective. Journal of Asian Finance, Economics and Business, 8(3), 665–673.
Anismar, Satria, D., & Ali, M. (2018). Religious Tourism: Concept of Community-Based TourisminAceh Singkil, Indonesia (pp. 283–288). https://doi.org/10.1108/978-1-78756-793-1-00086
Antara, M., & Sumarniasih, M. S. (2017). Role of Tourism in Economy of Bali and Indonesia. Journal of Tourism and Hospitality Management, 5(2). https://doi.org/10.15640/jthm.v5n2a4
Arismayanti, N. K., Budiarsa, M., Bakta, I. M., & Pitana, I. G. (2020). Quality of Bali Tourism Destinations: Tourists Perceptions. International Journal of Psychososial Rehabilitation, 24(10), 5203–5227.
Assaf, A. G., Kock, F., & Tsionas, M. (2022). Tourism during and after COVID-19: An Expert-Informed Agenda for Future Research. Journal of Travel Research, 61(2), 454–457. https://doi.org/10.1177/00472875211017237
Auliya, A., & Prianti, D. M. (2022). Influence of Destination Attributes on Tourists’ Satisfaction and Their Impact on Tourists’ Loyalty, Pramuka Island. ICVEAST, 28. https://doi.org/10.3390/proceedings2022083028
Azri, S., Ujang, U., & Abdul Rahman, A. (2018). DENDROGRAM CLUSTERING FOR 3D DATA ANALYTICS IN SMART CITY. The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, XLII-4/W9, 247–253. https://doi.org/10.5194/isprs-archives-XLII-4-W9-247-2018
Azri, S., Ujang, U., & Abdul Rahman, A. (2020). Voronoi classified and clustered data constellation: A new 3D data structure for geomarketing strategies. ISPRS Journal of Photogrammetry and Remote Sensing, 162, 1–16. https://doi.org/10.1016/j.isprsjprs.2020.01.022
Battour, M., Hakimian, F., Ismail, M., & Boğan, E. (2018). The perception of non-Muslim tourists towards halal tourism. Journal of Islamic Marketing, 9(4), 823–840. https://doi.org/10.1108/JIMA-07-2017-0072
Chan, S. (2016). Evaluation of International Touris Satisfaction in Weh Island Indonesia Using HOLSAT Model. INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, 5(05), 246–252.
Chen, Y.-C., Yao, H.-L., Weng, S.-D., & Tai, Y.-F. (2022). An Analysis of the Optimal Facility Location of Tourism Industry in Plain Region by Utilizing GIS. SAGE Open, 12(2), 215824402210950. https://doi.org/10.1177/21582440221095020
Churiyah, M., Pratikto, H., Susanti, E., Filianti, Wibowo, L. A., & Voak, A. (2021). Halal Tourism, Implementation and What is Needed: Indonesia Case. Advances in Economics, Business and Management Research, 193, 8.
Cole, S., Zhang, Y., Wang, W., & Hu, C. (2019). The influence of accessibility and motivation on leisure travel participation of people with disabilities. Journal of Travel & Tourism Marketing, 36(1), 119–130. https://doi.org/10.1080/10548408.2018.1496218
Demirci, A. (2008). Evaluating the Implementation and Effectiveness of GIS-Based Application in Secondary School Geography Lessons. American Journal of Applied Sciences, 5(3), 169–178.
Desky, H., Thaver, B., & Rijal, S. (2022). Analysis of Tourist Satisfaction with Halal Tourism in Aceh. Indonesian Journal of Halal Research, 4(1), 1–8. https://doi.org/10.15575/ijhar.v4i1.14479
Dinu, A.-M. (2018). The Importance of Transportation to Tourism Development. Academic Journal of Economic Studies, 4(4), 183–187.
Dušek, R., Štumpf, P., & Vojtko, V. (2019). Geomarketing - Tool for Consumer Spending Estimation in the Czech Tourism & Hospitality Market. GLOBAL BUSINESS FINANCE REVIEW, 24(1), 14–26. https://doi.org/10.17549/gbfr.2019.24.1.14
Fanani, A. (2022). 293 RIbu Orang Tercatat Libur Nataru ke Bali Via Pelabuhan Ketapang. Detik.Com. https://www.detik.com/jatim/berita/d-6490433/293-ribu-orang-tercatat-libur-nataru-ke-bali-via-pelabuhan-ketapang
Gounaris, S. P., Panigyrakis, G. G., & Chatzipanagiotou, K. C. (2007). Measuring the effectiveness of marketing information systems. Marketing Intelligence & Planning, 25(6), 612–631. https://doi.org/10.1108/02634500710819978
Guntoro, B., & Hui, T.-K. (2013). Travel Satisfaction and Revisit Intention of Chinese Visitors: The Case of Singapore (pp. 29–47). https://doi.org/10.1108/S1745-3542(2013)0000009006
Handayani, S., Wahyudin, N., & Khairiyansyah, K. (2019). Fasilitas, Aksesibilitas Dan Daya Tarik Wisata Terhadap Kepuasan Wisatawan. Jurnal Ilmiah Manajemen Dan Bisnis, 20(2), 123–133. https://doi.org/10.30596/jimb.v20i2.3228
Hikmah, N., Fauziyah, N. K., Septiani, M., & Lasari, D. M. (2022). Healing Sebagai Strategi Coping Stress Melalui Pariwisata. Indonesian Journal of Tourism and Leisure, 3(2), 113–124. https://doi.org/10.36256/ijtl.v3i2.308
Ismail, T., & Rohman, F. (2019). The Role of Attraction, Accessibility, Amenities, and Ancillary on Visitor Satisfaction and Visitor Attitudinal Loyalty of Gili Ketapang Beach. Jurnal Manajemen Teori Dan Terapan, 12(2), 149–165.
Jaya, N. M., Anom Wiryasa, N. M., Dewa, K. S., & Salain, P. D. P. (2019). Mapping the potential for tourism strategic areas to improve the equality of development in Bali. MATEC Web of Conferences, 276, 02008. https://doi.org/10.1051/matecconf/201927602008
Karim, R., Latip, N. A., Marzuki, A., Shah, A., & Muhammad, F. (2021). Impact of Supply Components-4As on Tourism Development: Case of Central Karakoram National Park, Gilgit-Baltistan, Pakistan. International Journal Economics and Business Administration, 9(1), 411–424.
Kasmaniar, K., Mukhdasir, Nurfiani Syamsuddin, Fahmi Arfan, & Saiful Amri. (2023). Pengaruh Daya Tarik Wisata Halal Terhadap Kepuasan Wisatawan Berkunjung Ke Kota Sabang. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(4), 1511–1515. https://doi.org/10.35870/jemsi.v9i4.1373
Kim, S., & Park, E. (2015). First-time and repeat tourist destination image: the case of domestic tourists to Weh Island, Indonesia. Anatolia, 26(3), 421–433. https://doi.org/10.1080/13032917.2014.984233
Kompas.com. (2023). Lebih Dari 13.000 Wisatawan Kunjungi Sabang Saat Libur Nataru. Travel.Kompas.Com. https://travel.kompas.com/read/2023/01/03/230600527/lebih-dari-13.000-wisatawan-kunjungi-sabang-saat-libur-nataru
Mazhenova, S., Choi, J. G., & Chung, J. (2016). International Tourists’ Awareness and Attitude about Environmental Responsibility and Sustainable Practices. GLOBAL BUSINESS FINANCE REVIEW, 21(2), 132–146. https://doi.org/10.17549/gbfr.2016.21.2.132
Mello, M. G., & Cruz, L. R. da. (2018). Documentação metodológica de um grupo focal virtual sobre hackers e ciberpiratas. Acta Scientiarum. Human and Social Sciences, 40(2), 40527. https://doi.org/10.4025/actascihumansoc.v40i2.40527
Mohamed, N., Taheri, B., Farmaki, A., Olya, H., & Gannon, M. J. (2020). Stimulating satisfaction and loyalty: transformative behaviour and Muslim consumers. International Journal of Contemporary Hospitality Management, 32(9), 2903–2923. https://doi.org/10.1108/IJCHM-04-2020-0330
Mulyatiningsih, M., & Herianingrum, S. (2020). POTENSI HALAL TOURISM DI MASJID NASIONAL AL-AKBAR SURABAYA. Jurnal Ekonomi Syariah Teori Dan Terapan, 7(7), 1205. https://doi.org/10.20473/vol7iss20207pp1205-1213
Nanggong, A., Hiola, P. R., & Pakaya, S. (2022). The Experience and Religiosity toward Tourist Satisfaction: The Case of Umrah Pilgrimage. Journal of Indonesian Tourism, Hospitality and Recreation, 5(2), 209–217.
Napitupulu, D. W. V., Rahmafitria, F., & Rosita, R. (2021). The Effect of Tourism Accessibility Perception Towards Tourists Visiting Intention to Toba Lake in Samosir District. Journal of Indonesian Tourism, Hospitality and Recreation, 4(1), 39–52. https://doi.org/10.17509/jithor.v4i1.32410
Novianti, K. R. (2021). Maximizing Bali Village Tourism Potential Using Penta-Helix Model. International Journal of Science and Business, 5(1), 86–92.
Octaviany, V., Nuruddin, Erviana, E., & Baharta, E. (2020). Potret Wisata Halal di Indonesia Analisis Kesiapan Stakeholder dalam Penyelenggaraan Wisata Halal di Kota Bandung Indonesia. Jurnal Ilmiah Pariwisata, 25(1), 66–75.
Peñarubia-Zaragoza, M. P., Simancas-Cruz, M., & Forgione-Martín, G. (2019). Application of geomarketing to coastal tourism areas. Tourism & Management Studies, 15(4), 7–16. https://doi.org/10.18089/tms.2019.150401
Pitoyo, A. J., & Triwahyudi, H. (2017). Dinamika Perkembangan Etnis di Indonesia Dalam Konteks Persatuan Negara. Populasi, 25(1), 64–81.
Prada, M., Kumar, D. S., & Narasimha Reddy, D. T. L. (2022). Religious Tourism and Identifying of Tourist Satisfaction among pilgrims -An empirical Study. Global Journal of Management and Business Studies, 12(1), 1–18. https://doi.org/10.37622/GJMBS/12.1.2022.1-18
Purnamawati, I. G. A., Jie, F., & Hatane, S. E. (2022). Cultural Change Shapes the Sustainable Development of Religious Ecotourism Villages in Bali, Indonesia. Sustainability, 14(12), 7368. https://doi.org/10.3390/su14127368
Rahmafitria, F., Sukmayadi, V., & Purboyo, H. (2020). The Real and Actual Tourism Accessibility in Protected Areas. IOP Conference Series: Earth and Environmental Science, 501(1), 012047. https://doi.org/10.1088/1755-1315/501/1/012047
Ramadhani, M. (2021). Dilema Regulasi Pariwisata Halal di Indonesia. Ar Rehla: Journalm of Islamic Tourism, Halal Food, Islamic Travelling, and Creative Economy, 1(1), 89–105.
Rani, F. A., Fikri, F., & Mahfud, M. (2020). Islam and National Law: A Formal Legal Review on Sharia Laws in Aceh. Al-Risalah, 20(1), 47. https://doi.org/10.30631/al-risalah.v20i1.521
Rasool, H., Maqbool, S., & Tarique, M. (2021). The relationship between tourism and economic growth among BRICS countries: a panel cointegration analysis. Future Business Journal, 7(1), 1. https://doi.org/10.1186/s43093-020-00048-3
Reza, V. (2020). Pariwisata Halal Dalam Pengembangan Ekonomi Indonesia. Jurnal An-Nahl, 7(2), 106–112.
Sääksjärvi, M. V. T., & Talvinen, J. M. (1993). Integration and Effectiveness of Marketing Information Systems. European Journal of Marketing, 27(1), 64–80. https://doi.org/10.1108/03090569310024567
Sari, F. K., Safitri, N., & Anggraini, W. (2019). Persepsi, Sikap dan Minat Pariwisata Halal di Daerah Istimewa Yogyakarta. Ihtifaz: Journal of Islamic Economics, Finance, and Banking, 2(2), 137. https://doi.org/10.12928/ijiefb.v2i2.857
Seetanah, B., Teeroovengadum, V., & Nunkoo, R. (2020). Destination Satisfaction and Revisit Intention of Tourists: Does the Quality of Airport Services Matter? Journal of Hospitality & Tourism Research, 44(1), 134–148. https://doi.org/10.1177/1096348018798446
Simanjuntak, C., Leli Kusuma Dewi, L. G., & Susrami Dewi, N. G. A. (2018). PENYEDIAAN AKSESIBILITAS BAGI WISATAWAN PENYANDANG DISABILITAS OLEH STAKEHOLDER DI KOTAMADYA DENPASAR KECAMATAN DENPASAR SELATAN. Jurnal IPTA, 6(1), 55. https://doi.org/10.24843/IPTA.2018.v06.i01.p06
Siwek, M., Kolasińska, A., Wrześniewski, K., & Zmuda Palka, M. (2022). Services and Amenities Offered by City Hotels within Family Tourism as One of the Factors Guaranteeing Satisfactory Leisure Time. International Journal of Environmental Research and Public Health, 19(14), 8321. https://doi.org/10.3390/ijerph19148321
Sultana, S., Rahman, M. K., Rana, S., & Shafique, I. (2020). Non-Muslims’ Perception of Halal Tourism: A Conceptual Paper. Journal of Halal Studies, 1(1), 1–12.
Suprina, R., Gantina, D., Haryono, J., Gaffar, V., & Wulantika, L. (2023). Exploring tourist loyalty in metropolitan city of Indonesia. Journal of Eastern European and Central Asian Research (JEECAR), 10(4), 580–588. https://doi.org/10.15549/jeecar.v10i4.1351
Syahra, A., Raisa Nanda, C., Shiraath Maulani, H., & Azzura Nanda, P. (2022). The Implementation Of Halal Tourism For Non-Muslim Tourists In Aceh. Proceedings of Malikussaleh International Conference on Law, Legal Studies and Social Science (MICoLLS), 2, 00035. https://doi.org/10.29103/micolls.v2i.107
Turk, T., Kitapci, O., & Dortyol, I. T. (2014). The Usage of Geographical Information Systems (GIS) in the Marketing Decision Making Process: A Case Study for Determining Supermarket Locations. Procedia - Social and Behavioral Sciences, 148, 227–235. https://doi.org/10.1016/j.sbspro.2014.07.038
Ulfa, M. L., Kusmanto, H., & Warjio, W. (2019). Politik Pembangunan Wisata Halal di Kota Sabang. Jurnal Administrasi Publik : Public Administration Journal, 9(1), 77. https://doi.org/10.31289/jap.v9i1.2229
Utama, I. G. B. R. (2017). Tourism Destination Image of Bali According to European Tourist. Proceedings of the 2nd International Conference on Innovative Research Across Disciplines (ICIRAD 2017). https://doi.org/10.2991/icirad-17.2017.6
Wagey, B. T., Bonek, F. B., & Mantiri, R. (2020). Status of Marine Biodiversity and Community Perception on Marine Conservation in Mantehage Island, Bunaken National Park, North Sulawesi, Indonesia. AACL Bioflux, 13(6), 3830–3839.
Wang, D., Brown, G., & Liu, Y. (2015). The physical and non-physical factors that influence perceived access to urban parks. Landscape and Urban Planning, 133, 53–66. https://doi.org/10.1016/j.landurbplan.2014.09.007
Xia, J. (2004). Library space management: a GIS proposal. Library Hi Tech, 22(4), 375–382. https://doi.org/10.1108/07378830410570476
Yang, J., Ge, Y., Ge, Q., Xi, J., & Li, X. (2016). Determinants of island tourism development: The example of Dachangshan Island. Tourism Management, 55, 261–271. https://doi.org/10.1016/j.tourman.2016.03.001
Yrigoyen, C. Ch. (2003). El Geomarketing y la distribucion comercial. Investigacion y Marketing, 79, 6–13.
Zalikha. (2015). Peluang dan Tantangan Pelaksanaan Wisata di Kota Sabang. Jurnal AL-Bayan, 22(31), 90–107.
Zheng, X., & Zhao, D. (2023). Evaluating the accessibility of public service facilities to tourists and residents in island destinations: Evidence from the Changhai County. Frontiers in Public Health, 10. https://doi.org/10.3389/fpubh.2022.1090341