Revisiting Some Special Topics in Public Relations: A Narrative Review

https://doi.org/10.58256/njhs.v1i10.792

Authors

  • Oberiri Destiny Apuke Department of Mass Communication, Taraba State University, Nigeria
  • Kwase Audu Dogari Dogari

Keywords:

Public relations, public relations manager, in-house public relations, public relations agency

Abstract

This paper explicates some special topics in public relations such as public relations manager, in-house public relations, and public relation agencies. A narrative literature review was adopted as the design. Data sources included Google Scholar, Google, and the Web of science. The narrative review was conducted from August to December 2017. The study demonstrates that public relation is the management function that establishes and maintains mutually beneficial relationships between an organization and the public on whom its success or failure depends. The paper also revealed that in-house public relations are the full-time employee of an organization that uses their expertise to promote and maintain an organizational image while PR agencies are an independent, functioning unit designed to serve multiple businesses by helping them to bridge the gap between the business and the public. Disadvantages and advantages, duties and roles of PR manager, in-house public relation and agencies were also reiterated.

Downloads

Download data is not yet available.
Dimensions

Baines, P., Egan, J., & Jefkins, F. (2007). Public relations. Routledge.

Black, S. (2013). The practice of public relations. Routledge.

Botan, C. H., & Hazleton, V. (Eds.). (2010). Public relations theory II. Routledge.

Breakenridge, D. K. (2008). PR 2.0: New media, new tools, new audiences. FT Press.

Bredenkamp, C. (2000). Introduction to public relations. Introduction to Public Relations and Advertising, 6.

Briones, R. L., Kuch, B., Liu, B. F., & Jin, Y. (2011). Keeping up with the digital age: How the American Red Cross uses social media to build relationships. Public relations review, 37(1), 37-43

Cutlip, S.M. Centre, AH and Broom, G.M. (1994). Effective Public Relations. 7th ed.

Diga, M., & Kelleher, T. (2009). Social media use, perceptions of decision-making power, and public relations roles. Public Relations Review, 35(4), 440-442.

Elliott, S. (2012). Public relations defined, after an energetic public discussion. New York Times.

Franklin, B., Hogan, M., Langley, Q., Mosdell, N., & Pill, E. (2009). Key concepts in public relations. Sage.

Guth, D. W., & Marsh, C. (2016). Public relations: A values-driven approach. Pearson.

Himelboim, I., Golan, G. J., Moon, B. B., & Suto, R. J. (2014). A social networks approach to public relations on Twitter: Social mediators and mediated public relations. Journal of Public Relations Research, 26(4), 359-379.

Holmes, P. (2017). Global communications report predicts convergence of marketing and PR. Retrieved from https://www.holmesreport.com/latest/article/2017-global-communications-report-predicts-convergence-of-marketing-and-pr

Jefkins, F. (1983). What is Public Relations?. In Public Relations for Marketing Management (pp. 1-11). Palgrave Macmillan UK.

Johnston, J. (2008). Media Relations: Issues and Strategies. (1st Ed). Sydney, Australia: Allen & Unwin Academic.

Khang, H., Ki, E. J., & Ye, L. (2012). Social media research in advertising, communication, marketing, and public relations, 1997–2010. Journalism & Mass Communication Quarterly, 89(2), 279-298

Le, D. T., Uram, J. N., Wang, H., Bartlett, B. R., Kemberling, H., Eyring, A. D., ... & Biedrzycki, B. (2015). PD-1 blockade in tumors with mismatch-repair deficiency. New England Journal of Medicine, 372(26), 2509-2520

Ledingham, J. A., & Bruning, S. D. (1998). Relationship management in public relations: Dimensions of an organization-public relationship. Public relations review, 24(1), 55-65.

Lovejoy, K., Waters, R. D., & Saxton, G. D. (2012). Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less. Public Relations Review, 38(2), 313-318.

Rubel, G. F. (2007). Every days Public Relations for Lawyers, Doylestown, PA. ISBN 978-0-9801719-0-7.

Saxton, G. D., & Waters, R. D. (2014). What do stakeholders like on Facebook? Examining public reactions to nonprofit organizations’ informational, promotional, and community-building messages. Journal of Public Relations Research, 26(3), 280-299

Schultz, M. P., Bendick, J. A., Holm, E. R., & Hertel, W. M. (2011). Economic impact of biofouling on a naval surface ship. Biofouling, 27(1), 87-98.

Shoemaker, P. J. (1989). Public relations versus journalism: Comments on Turow. American Behavioral Scientist, 33(2), 213-215.

Sriramesh, K., & Vercic, D. (Eds.). (2003). The global public relations handbook: Theory, research, and practice. Routledge.

Tomše, D., & Snoj, B. (2014). Marketing communication on social networks: Solution in the times of crisis. Marketing, 45(2), 131-138

Van Ruler, B., & Vercic, D. (Eds.). (2004). Public relations and communication management in Europe: A nation-by-nation introduction to public relations theory and practice. Walter de Gruyter.

Wang, Y. (2015). Incorporating Social Media in Public Relations: A Synthesis of Social Media-Related Public Relations Research. Public Relations Journal, 9(3), 2.

Published

2022-04-30

How to Cite

Apuke, O. D., & Dogari, K. A. (2022). Revisiting Some Special Topics in Public Relations: A Narrative Review. Nairobi Journal of Humanities and Social Sciences, 1(10). https://doi.org/10.58256/njhs.v1i10.792

Issue

Vol. 1 No. 10 (2017)

Section

Articles
Copyright & Licensing

Copyright (c) 2017 Oberiri Destiny Apuke, Kwase Audu Dogari

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

This open-access article is distributed under a Creative Commons Attribution (CC-BY-NC-SA) license.

You are free to: Share — copy and redistribute the material in any medium or format.

Adapt — remix, transform, and build upon the material for any purpose, even commercially. The licensor cannot revoke these freedoms as long as you follow the license terms. 

Under the following terms: 

Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. 

No additional restrictions You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Crossref
Scopus
Google Scholar
Europe PMC